![]() Originally depicted in traditional animation, Chester evolved over the years to his current status as a CGI-rendered cool cat. Over the years, Chester has been responsible for introducing several Madison Avenue catchphrases into the lexicon, including "It ain't easy bein' cheesy" and "Dangerously cheesy!"Īs cartoon mascots for food products go, Chester Cheetah is definitely in the upper echelon and has stood the test of time thanks to continual reinvention. Chester was an instant hit and has since become tightly associated with Cheetos. ![]() ![]() As The New York Times reported, Chester was the creation of the DDB Needham Worldwide advertising agency, hired by Frito-Lay - which produces the salty snacks - to come up with a fresh, new brand mascot. ![]() Chester Cheetah first entered the pop culture firmament in 1986 in a series of animated TV commercials for Cheetos. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |